How to make a Classic Campari Negroni

Negroni Week

Pure pleasure.

The classic Negroni – an iconic mix of gin, Campari and sweet red vermouth created by chance in Florence around 1920 by Count Camillo Negroni.

It’s one of the many cocktails which have benefited from the returning trend of classic cocktails, with many venues also creating their own signature take on this cult classic.

Classic Campari Negroni

It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created.

In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, the Negroni
was born.

The Negroni is one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the perfect Negroni. The original recipe, an iconic combination of ingredients, is almost a century old and continues to be enjoyed by mixologists and Campari fans alike today.


If you haven’t tried a negroni, you absolutely must. It’s a cocktail that has left its mark on the history of the Milanese aperitif and is known throughout the world.


Vermouth Cinzano rosso


Fill a rock glass with plenty of ice. Mix one part gin, one part Campari and one part vermouth Cinzano rosso. To finish, garnish with a healthy slice of orange.

Savour the taste.


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